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Selling in SoHo: What Makes This Manhattan Neighborhood So Valuable in 2025

Lofts, location, and lifestyle: Why SoHo is one of the hottest neighborhoods to sell in this year.
Varun Sharma  |  August 1, 2025

SoHo continues to be one of the most in-demand neighborhoods in Downtown Manhattan — and 2025 is proving that the demand for authentic, well-located loft living is stronger than ever.

🔷 Why SoHo Stands Out:

  • Historic Loft Buildings: Cast-iron architecture and oversized windows are timeless features buyers still chase.

  • Limited Inventory: With so few true lofts available, well-maintained units often spark bidding wars.

  • Unmatched Walkability: High-end retail, fine dining, and world-class art galleries make this a lifestyle buyer's dream.

  • Strong ROI: Property values in SoHo have held strong, even as other neighborhoods softened slightly.


📊 Pricing Snapshot (Summer 2025):

  • Avg. Price per Sq Ft: $1,990

  • 1BR Median: $1.38M

  • 2BR Median: $2.75M

  • Avg. Days on Market: 26


🧠 Seller Tip:

SoHo buyers are design-savvy. They appreciate originality and quality — not just granite countertops. If your unit has exposed brick, beamed ceilings, or designer finishes, highlight them. If not, smart staging goes a long way.


💡 Want to Sell in SoHo?

With the right pricing strategy, presentation, and exposure, you can capitalize on this moment — and I can help you do it.

👉 Schedule a free SoHo property consultation

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